Do you hire to grow… or grow so you can hire? In this episode, Kareen coaches an entrepreneur stuck in the classic “chicken or the egg” dilemma — needing more sales to afford help, but needing help to drive more sales. Kareen reframes the question entirely: decide where you, as the CEO, are meant to play. Are you the front-end strategist and sales driver, or the back-end operator? From there, she breaks down how to replace yourself in fulfillment, create space for strategic growth, and properly plan a new offer launch with a six-to-eight-week runway. If you’re overwhelmed trying to evolve your business while still delivering on today’s demands, this conversation will help you choose your lane and build from there.
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