When the thing that used to work stops working, it can feel like the whole business is falling apart. Kareen helps one founder sort through the pressure of a tactical pivot, a cash flow dip, licensing limitations, team changes, and the weight of being the face of the brand while still needing to lead the business forward. This conversation is about getting honest with what the business is becoming, letting go of what no longer fits, and choosing the priority that actually deserves your energy now.
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