Abandoned carts can make a founder spiral, especially when the product is beautiful, the traffic is there, and people are clearly interested. Kareen reframes the problem from “Why aren’t they buying?” to “What does this buyer still need to feel safe saying yes?” This episode is about the hidden trust gap in high-consideration online sales, and how founders can create more certainty, more desire, and a more intentional buying experience before assuming the product, price, or brand is the problem.
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