What happens when your co-founder also knows all your childhood baggage? In this episode of All Up In Your Business, Kareen coaches a CPG founder who’s building a company with her sister through the messy middle of business growth: mismatched risk tolerance, new motherhood, unclear roles, and old family dynamics bleeding into leadership.
You’ll hear how to separate “sibling mode” from “CEO mode,” define clear hats and a code of conduct, give feedback to a sensitive partner, and design a culture that can scale beyond the family table. If you’re growing a business with someone you love and you’re wondering how to protect both the relationship and the company, this conversation will help you see what’s possible—and what needs to change.
👉 For more tools, resources, and support for building an aligned business, visit AllUpInYourBusiness.com.
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